In this part we’ll talk about how to build a great online marketing strategy and what should be your main goals.
If you want to know why medical tourism is a game changer for the medical providers and what are the wants and needs of the foreign patients, read the first part. To find out how to reach out to patients by building a strong brand read the second part.
High quality standards comes first
The only way a person will choose to travel to another country for a medical treatment is to be sure that the foreign medical facility can offer a positive outcome at a lower cost. If a doubt exists that the medical treatment received might create health complications, cause infections or that the facility or the medical team are not qualified, the patient will choose another location, even if it will be more expensive.
As a medical services manager you should first create a medical system that can administer treatments at the highest quality standards for its patients. The main reason why patients would come to be treated at your facility is the certainty that you are able to offer high quality otherwise unaffordable in their own countries. This is the globalization of the economy, and healthcare services are also part of it.
Having a great website is a top priority
As we discussed in the second part, having your own website is of great importance as this is your virtual front-desk. It represents the way you address your audience and should convey your brand and values in such a way that you make a lasting impression. The website is the focal point of your marketing campaigns.
The main constant in the web design industry is that “change is imminent”. The PR department should always be careful to adapt to your target audience. Right now the standard is to have a responsive website with a minimal theme. Responsive means that the website has a fluid structure that can be viewed on all devices (large screens, IPads, smartphones). Too much information is tiresome, so try to structure the information such that you capture the essential of the value proposition. Make it so you have good ergonomics, meaning that the users can easily navigate through your uncluttered content.
Minimal design doesn’t mean minimal content. The key here is to have as much relevant and quality content as you can but without transforming into a navigational nightmare for the users. Great content, like quality, unique informative articles, will attract many readers and will raise your SEO score. Don’t forget to focus on how well prepared your facility is in dealing with various medical conditions. There is no way you could write too much on how well experienced your medical team is. The doctors are your main asset, therefore showcase them as best as you can.
Also, write in detail about everything that has to do with increasing the trust in the quality of your services. I cannot stress out enough the importance of having international accreditations, awards and memberships.
Photographs and Video presentation of your clinic and medical team are also a must have. Video testimonials are better in reassuring visitors and making a professional impression than simple text ones. Keep in touch with the former patients and post recounts of how their life improved because of being treated at your facility. Happy former patients will do wonders.
Medical Tourism SEO
Although there are many search engines out there, in the deep web, Google.com recounts for the majority of search queries and sets the trends. The long term trend is to move away from gathering bulk backlinks and to move closer to an organic growth. This means that you should focus more on adding quality content on your website and in connecting with influential bloggers, but also in investing more in social media. The more high quality content mentions your website, the more important it will become. SEO activities should be less focused on the website crawlers and more about reaching out to actual users.
Establish a strong online presence
A strong presence doesn’t mean only good SEO ratings. It also includes how easily your clinic’s brand is found on the web by potential patients. SEO relates only to your websites, but patients can contact your clinic through other channels also.
Patients Referral Services
These are businesses that will offer you enquiries from patients. The only requirement is to register an account and complete your profile. We, at easyMedicalTourism.com, offer one of the best options for marketing medical tourism: photographs, video presentations, presentation of the medical team, special offers, detailed information about your facility. By paying a minimal lifetime registration fee you will benefit from a steady ammount of patients incoming from these resources. You can check this link for the offer of Easy Medical Tourism.
The more informative articles you have on a specific topic, the more you will be regarded as an authority on that specific domain. Does your medical team performed a difficult surgery? Go out and write about it and describe it so that the average person could understand what it meant. Publish it on your own blog and then ask us to write about your article also. This creates buzz and you will gain good exposure.
Writing quality articles for patients to learn from will inevitably lead to questions on their part. You should take advantage of this opportunity and engage in offering every response they ask for. Respond to them as you would talk to any potential patient. Even if the person asking you a question will not come to be treated at your facility, many more will stumble upon your conversation and take notice of your responses.